What is SEO?
Search engine optimisation can be defined as an ongoing process undertaken to raise the online visibility of a website thereby increasing visitors numbers thereby increasing brand awareness, sales etc.
SEO can be broken down into two areas, organic and pay per click. Pay per click essentially involves buying and managing online advertising space to promote your site which is usually targeted to some degree. Organic SEO on the other hand employs your website structure and content to leverage the search engines and third party sites to drive the growth of visitor numbers well, organically. It should be noted that to achieve maximum return on investment from PPC, on-site optimisation is essential.
What We Do
- Organic SEO consultation and strategy development
- Competitor analysis
- Organic SEO audits on existing sites
- Organic SEO training
- On-site SEO
What We Don't Do
- Pay per click account / campaign management - we are neither accountants nor marketers
- Link building - though we will be happy to advise you on link building strategies